In June 2012, Instagram introduced "Explore", a tab inside the app that displays popular photos, photos taken at nearby locations, and search. Instagram said that this is to prevent abuse and so that hashtags do not help users gain views, but it has been noted that using hashtags is the only free method for a user to reach past their existing followers. In 2022 this was again tested on some users, and in April 2023 the ability to search recent hashtags was removed entirely. In December 2017, Instagram began to allow users to follow hashtags, which display relevant highlights of the topic in their feeds. The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.
On August 2, 2024, Turkey blocked Instagram after the platform deleted posts from users offering condolences for the death of Hamas leader Ismail Haniyeh. This feature allows users to share updates as short text posts of up to 60 characters with certain people, who can then reply to them using messaging on Instagram. It was integrated with Instagram's "Close friends" feature, so that users could send images, photos, and texts privately to others, and also had Instagram's photo editing system embedded into the app. During Facebook F8, it was announced that Instagram would, beginning in Canada, pilot the removal of publicly displayed "like" counts for content posted by other users. In 2019, Apple pulled an app which let users stalk people on Instagram by scraping accounts and collecting data. In December, the company began rolling out the abilities for users to turn off the comments and, for private accounts, remove followers.
Since 2017, Instagram has employed the ability to reduce the prominence of accounts ("shadowbanning") it believes may be generating non-genuine engagement and spam (including excessive use of unneeded hashtags), preventing posts from appearing in search results and in the app's Explore section. However, in December 2021, Adam Mosseri, in a Senate hearing on child safety issues, stated that the company is developing a version of the feed that would show user posts in chronological order. Instagram said the algorithm was designed so that users would see more of the photos by users that they liked, but there was significant negative feedback, with many users asking their followers to turn on post notifications in order to make sure they see updates.
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- The incidents have led to a #FreetheNipple campaign, aimed at challenging Instagram’s removal of photos displaying women’s nipples.
- Similarly, an app for Windows 10 personal computers and tablets was released in October 2016.
- The lawsuit claimed that Meta and its Instagram unit repeatedly misled the public about the dangers of its platforms and knowingly induced young children and teenagers into addictive and compulsive social media use.
- The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted.
- The changes included a feed more focused on Instagram’s content algorithms, full-screen photo and video posts, and changing the format of all of its videos to Reels.
A Meta spokesperson explained, "We have fixed an error that caused some users to see content in their Instagram Reels feed that should not have been recommended. We apologize for the mistake." Despite the "TikTokification" of Reels and the parent company Meta spending millions on courting content creators, user engagement continued to lag way behind TikTok as of 2022. Users can also view statistics on their videos and see other user's videos that are trending in the Inspiration tab. The app includes some AI features and the ability to post directly to Instagram or Facebook.
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Instagram has been proven to attract the younger generation, with 90% of its 150 million users under the age of 35. While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram. While Instagram has a neutral gender-bias format, 68% of Instagram users are female and 32% are male. As of 2014update, Instagram's users are divided equally, with 50% iPhone owners and 50% Android owners. This increased to 150 million in January 2017, 200 million in April, surpassing Snapchat's user growth, and 250 million active users in June 2017.
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- The first interviewed 15 monthly Californian instagram users with low body image and self esteem, aged 13-21.
- Albums were introduced in February 2017, which allow up to 10 minutes of video to be shared in one post.
- Later in May, TechCrunch reported about tests of a Location Stories feature in Instagram Stories, where public Stories content at a certain location are compiled and displayed on a business, landmark or place’s Instagram page.
- Also in 2020, Instagram rolled out a feature titled “suggested posts”, which adds posts from accounts Instagram thinks a user would like to such user’s feed.
- In May, Instagram updated its mobile website to allow users to upload photos, and to add a “lightweight” version of the Explore tab.
Researchers from the Guizhou University of Finance and Economics and Western Michigan University found that short-form videos like YouTube Shorts, TikTok, and Instagram Reels may make it easier for young adults and children to develop addictive behavior because short-form videos provide "short bursts of thrills". The number of monthly users also increased from 1.5 billion in 2022 to 1.8 billion as of 2024. In November 2019, it was announced that Instagram would start to roll out a new feature to Brazil known as Instagram Reels. Instagram Reels is the short-form section of the American social media platform Instagram. Albums were introduced in February 2017, which allow up to 10 minutes of video to be shared in one post. The addition was seen by some in the technology media as Facebook's attempt at competing with the then-popular video-sharing application Vine.
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The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. Recently Instagram has come up with an option for users to apply for a verified account badge; however, this does not guarantee every user who applies will get the verified blue tick. Ongoing research continues to explore how media content on the platform affects user engagement. From June 2012 to June 2013, Instagram approximately doubled their number of users. In June 2011, it announced that it had 5 million users, which increased to 10 million in September. Sanz-Blas et al. 2019 showed that users who feel they spend too much time on Instagram report higher levels of "addiction" to Instagram, which was related to higher levels of stress induced by the app.
However, new incidents of illegal drug trade have occurred in the aftermath of the 2013 revelation, with Facebook, Inc., Instagram's parent company, asking users who come across spinnaus casino such content to report the material, at which time a "dedicated team" reviews the information. In 2013, the BBC discovered that users, mostly located in the United States, were posting images of drugs they were selling, attaching specific hashtags, and then completing transactions via instant messaging applications such as WhatsApp. The company will put suggested posts ahead of posts from people who the user is following in the Instagram feed, citing positive reception as the reason for this change. On June 23, 2021, Instagram announced a test change to the "suggested posts" feature.
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